https://www.yarasomma.co.uk/contact daily 0.75 2022-09-26 https://www.yarasomma.co.uk/contact-1 daily 0.75 2023-01-12 https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/8202430c-6a3d-4484-af82-f98c1f7242e3/paint+splats+type+sheet.jpg https://www.yarasomma.co.uk/about daily 0.75 2023-01-17 https://www.yarasomma.co.uk/work daily 1.0 2023-08-10 https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/1665054021471-PXLDJNSO8VNQBOQHO0DP/YS-ICON-ANIMATED.gif https://www.yarasomma.co.uk/work/asos-summer-campaign monthly 0.5 2022-09-21 https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/405d7202-ca5b-41ee-8c3c-3baa2e740b6f/SUMMER-Hompegae-mockup.jpg https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/398c4b85-6c83-4b26-bc84-2ec2abc99506/SUMMER-Fountain-image.jpg https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/d818df2e-ea2f-4bd1-901e-51f1f893d4c6/Screenshot+2022-03-30+at+16.22.40.png Work - ASOS SUMMER CAMPAIGN Destination: pool side https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/3a139401-d42b-48c1-b607-4618cc90a838/Screenshot+2022-03-30+at+16.22.50.png Work - ASOS SUMMER CAMPAIGN Destination: out of office https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/a7f13124-0f60-4a1e-ac31-53300b158733/Screenshot+2022-03-30+at+16.23.39.png Work - ASOS SUMMER CAMPAIGN Destination: making an entrance https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/5ce1e048-2f18-4d9e-8315-a71e6e7e72a3/Screenshot+2022-03-30+at+16.23.50.png Work - ASOS SUMMER CAMPAIGN Destination: beach day https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/56c61da9-8803-4ff1-a5ed-26b9b8c1e6fc/Screenshot+2022-03-30+at+16.24.33.png Work - ASOS SUMMER CAMPAIGN Destination: the main stage https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/85486cff-186a-4311-830d-ec24b8e788f5/Screenshot+2022-03-30+at+16.24.51.png Work - ASOS SUMMER CAMPAIGN Destination: best dressed wedding guest https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/63f478a5-8346-41df-a272-38de9e8c07c9/Screenshot+2022-03-30+at+16.23.30.png Work - ASOS SUMMER CAMPAIGN Destination: best man https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/aa935d10-0bd2-4feb-b11b-b2a67160cb9c/Screenshot+2022-03-30+at+16.28.53.png Work - ASOS SUMMER CAMPAIGN Destination: Prom https://www.yarasomma.co.uk/work/asos-gift-guide monthly 0.5 2022-09-21 https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/40b4ec55-4300-4228-b0f7-ebcec9ba2a90/ASOS-GIFT-GUIDE-BANNER.jpg https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/e67991aa-05d2-46d6-9a60-3c3959f51970/ASOS-GIFT-GUIDE-GALLERY-1.jpg Work - ASOS GIFT GUIDE GRID https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/d5358342-d08a-4eb4-9c8e-3f38a8077897/ASOS-GIFT-GUIDE-GALLERY-3.jpg Work - ASOS GIFT GUIDE ANNOTATIONS https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/e5e899d1-41e9-4bc0-98af-167f890c7845/ASOS-GIFT-GUIDE-GALLERY-2.jpg Work - ASOS GIFT GUIDE MODULES & LAYOUT OPTIONS https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/96b14c5a-f335-43e7-9e15-066e5840f338/ASOS-GIFT-GUIDE-GALLERY-4.jpg Work - ASOS GIFT GUIDE FINAL DESIGN https://www.yarasomma.co.uk/work/asos-seasonal-style-guide monthly 0.5 2022-09-18 https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/99363957-7364-47e9-9193-56daa603f836/brainstorm-GALLERY-2.jpg Work - ASOS SEASONAL STYLE GUIDE https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/8eb36ede-0ba3-4fd0-8197-a498d401f41d/brainstorm-GALLERY-1.jpg Work - ASOS SEASONAL STYLE GUIDE https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/a8ba9a55-6a1e-4599-b8a1-73ef2809477f/brainstorm-GALLERY-4.jpg Work - ASOS SEASONAL STYLE GUIDE https://www.yarasomma.co.uk/work/paper-kites-studio monthly 0.5 2022-09-22 https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/b97b07c9-071f-4568-a2b3-3cc047326283/GALLERY-PKS-LOGO.jpg Work - PAPER KITES STUDIO https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/c59fb7f2-580b-48e2-995a-c60000774c14/STARS_AdobeExpress.gif Work - PAPER KITES STUDIO https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/24756fe0-3510-4321-9d4b-235e9fa6370b/GALLERY-PKS-COLOURS.jpg Work - 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PAPER KITES STUDIO https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/32cea568-08e3-48e6-87c5-28f6bce71ce1/GALLERY-paper-cuts-lCOMMISION.jpg Work - PAPER KITES STUDIO https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/76ae2365-86aa-4141-a957-dccb5875f837/GALLERY-paper-cuts-light.jpg Work - PAPER KITES STUDIO https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/2973c642-0767-4f58-b4dd-f506865fbf5d/GALLERY-paper-cuts-love-is.jpg Work - PAPER KITES STUDIO https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/19302e06-dcbe-4a00-b547-f5c48f6af800/GALLERY-paper-cuts-love-wins-always.jpg Work - PAPER KITES STUDIO https://www.yarasomma.co.uk/work/asos-homepage-redesign monthly 0.5 2022-09-20 https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/d65d4c13-8aa5-4d23-b09f-4933d4a2cc0c/HOMEPAGE-REDESIGN-MOCKUP-BANNER.jpg https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/9157a654-4dfd-495a-be5e-1b5fcf446d96/HOMEPAGE-layout-large.jpg https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/bb86521d-ceae-4cfd-bb14-3b83eb3ec7e0/sale-REDESIGN-MOCKUP-BANNER.jpg https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/7ad280e8-6340-4b68-b2b5-f8e666da61d9/sale-REDESIGN-HUB.jpg https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/4acbdbc5-d9ad-4ca9-8f4a-1187ad70eb38/SALE-GRAPHIC-GALLERY-3.jpg Work - ASOS HOMEPAGE REDESIGN https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/d569c34c-dc0f-4712-bcd3-1b4e2a11eaf1/HOMEPAGE-daily-GALLERY.jpg Work - ASOS HOMEPAGE REDESIGN The title is large and bold to draw attention. Subheading must end with “ › “ style arrow. (Extensive research shows that people are drawn to clear indications of the actions they need to take: click/ tap) https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/6924adb3-f568-4096-ad9f-e246a7b6fd48/SALE-GRAPHIC-GALLERY-4.jpg Work - ASOS HOMEPAGE REDESIGN https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/ac94e70c-67aa-43a5-834f-af95d8ec93ae/HOMEPAGE-TITTLE-GALLERY.jpg Work - ASOS HOMEPAGE REDESIGN The new editorial feed on the homepage includes dates to show off regularity and build up a readership. The date is offset to create a tab-like visual. https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/e4cbbd82-43e6-4f4e-ba23-b0132c950e3f/SALE-GRAPHIC-GALLERY-2.jpg Work - ASOS HOMEPAGE REDESIGN https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/f892d67f-b1fa-451c-b4d3-9e7cdd74aae6/SALE-GRAPHIC-GALLERY-1.jpg Work - ASOS HOMEPAGE REDESIGN https://www.yarasomma.co.uk/work/crayola-and-asos-beauty monthly 0.5 2022-09-18 https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/7da4cb35-73b9-4122-afb7-03b53b6919a6/CRAYOLA-JOURNEY-YARA+SOMMA.jpg Work - CRAYOLA + ASOS BEAUTY https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/f35b783e-e70c-41b4-b2f6-5fc4c4d7b463/CRAYOLA-IMAGERY-01.jpg Work - CRAYOLA + ASOS BEAUTY https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/6dee7ee0-a93c-409b-920e-9328ba9054d2/CREATIVE-TREATMENT-FONT-1.jpg Work - CRAYOLA + ASOS BEAUTY https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/6728330f-a71f-4e29-aa30-c71efa089a2c/CRAYOLA-IMAGERY-04-RAVE.jpg Work - CRAYOLA + ASOS BEAUTY https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/841d9c33-6591-4b99-9082-720058b0250e/CREATIVE-TREATMENT-GRAPHICS-3.jpg Work - CRAYOLA + ASOS BEAUTY https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/a84834bf-4022-4c60-b789-7cd2c5996a95/CRAYOLA-IMAGERY-02.jpg Work - CRAYOLA + ASOS BEAUTY https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/e1a3ad7a-2669-46c2-9945-a556aa573f0b/CREATIVE-TREATMENT-COLOURS-2.jpg Work - CRAYOLA + ASOS BEAUTY https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/ac4c482d-3f50-4645-94f4-52433d1ff89c/CRAYOLA-IMAGERY-03.jpg Work - CRAYOLA + ASOS BEAUTY https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/b93b9a68-8b2a-4c50-9d83-ac322a7095c9/CRAYOLA-IMAGERY-06.jpg Work - CRAYOLA + ASOS BEAUTY https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/c3969a7b-4b11-40cc-bfce-3f81c9914529/CRAYOLA-IMAGERY-04.jpg Work - CRAYOLA + ASOS BEAUTY https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/1c019fc5-ff2d-4eec-9b19-6fea7e5664fd/CRAYOLA-IMAGERY-09.jpg Work - CRAYOLA + ASOS BEAUTY https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/ed91283a-ba96-497f-bdc1-34b6704a6e2d/CREATIVE-TREATMENT-STRAP-LINE-5.jpg Work - CRAYOLA + ASOS BEAUTY https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/79d0dbd3-9106-4a8b-b378-e96d187d8e31/CRAYOLA-IMAGERY-07.jpg Work - CRAYOLA + ASOS BEAUTY https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/c49c3396-3d06-4674-bf84-ebd83f29efef/CRAYOLA-IMAGERY-08.jpg Work - CRAYOLA + ASOS BEAUTY https://www.yarasomma.co.uk/work/asos-jeans-fit-guide monthly 0.5 2022-09-21 https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/354b649c-86a8-48d3-836e-9ecfed03946d/DENIM-GUIDE.gif https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/9bb872ab-6085-4cae-b618-14af1b3c275d/DENIM-FIT-GUIDE-GALLERY.gif https://www.yarasomma.co.uk/work/asos-coat-vote monthly 0.5 2022-09-21 https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/ab2c9e71-a251-4422-b5f1-8fadaba7bd35/COAT-VOTE-BANNER.jpg https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/5b0930c9-cff0-4f1f-84c2-752310d2d215/COAT-VOTE-JOURNEY-MAP-VOTE-PAGE.jpg https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/11335b99-fa71-4538-995e-7519b5ac10ad/end+of+film.gif https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/d7004d1e-025e-4e8b-ba45-1d49fcb78a4e/COAT-VOTE-GALLERY-LOGO.jpg Work - ASOS COAT VOTE A bold, attention grabbing identity was created. I wanted it to emulate propaganda graphics that commanded action. https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/44deacb5-caf9-463f-bb26-a0457c691c15/01-The-Coat-Vote-Green.gif Work - ASOS COAT VOTE https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/bbed2a5b-9115-4358-987f-f3001409de75/coat-vote-photoshoot-5.jpg Work - ASOS COAT VOTE https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/ded0dadc-794f-4bfa-a004-3bc8abafa04c/COAT-VOTE-JOURNEY-MW-HP.jpg Work - ASOS COAT VOTE STEP 1: Create hype, and encourage the viewer to place their vote. https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/91b1801f-2dc3-4d33-a44d-2bc6d68f7329/COAT-VOTE-GALLERY-COLOUR-PALLETTE.jpg Work - ASOS COAT VOTE We attached a campaign colour to each jacket that remained consistent throughout the journey. https://images.squarespace-cdn.com/content/v1/6319f418b625cb12e6dbf9e8/a15bf82f-a952-4013-93e2-2b5aa44d0d63/asos-mw-tumblr-the-coat-vote-v2-overcoat-2.gif Work - 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